Management Team

Key Staff

Donna Sanford
President

Working in marketing research since 1991, Donna’s extensive industry experience provides the foundation for IBRC’s success. Before joining IBRC in 1997, Donna worked in the survey division of Audits & Surveys Worldwide. While at A&SW, she specialized in the administration of large international research projects and special corporate assignments. Upon first joining IBRC, Donna worked closely with its, then, largest client, Xerox Corporation and the Xerox Business Research Group, administering large domestic as well as multinational research projects. Projects ran the gamut between online, telephone, mail, focus groups, and one-on-one interviews. It was through these experiences that Donna honed her focus on “sense and respond” systems that not only gathered relevant, targeted data, but guided appropriate and effective action in a complex, global world.

Donna received her Bachelor's Degree in Economic Anthropology from Princeton University and her MBA in Operations and Production Management from Columbia University's Graduate School of Business.



Stewart Morse
Manager, Online Communication Systems

With over 20 years of experience as a customer service professional (for such organizations as Marriott Hotels and Simply Done Business Solutions), Stewart brings his passion for excellence in high-impact customer focused teams as well as his experience in the online world to his role of Manager of Online Communication Systems. Stewart oversees the team of developers, designers, operations and implementation specialists that produces and maintains IBRC's revolutionary product and services. His outstanding customer-relationship skills and personal involvement in implementation issues, as well as his oversight of the entire systems process, underlies IBRC’s success to date. Stewart is an alumnus of the University of Redlands, with a major in Business Administration. He joined IBRC in 2002.



Larry Foster
Manager, Traditional Marketing Research

Even the most brilliantly conceived research study will fall short of success without effective implementation in the field. With over 20 years of experience in the marketing research industry, Larry manages operations of IBRC’s Traditional Marketing Research department. In this capacity, Larry oversees CATI and on-line operations, including programming, project scheduling, interviewer training, and quality control monitoring and analysis. These form the front-line components of both accurate research and total customer satisfaction.

Larry understands the business of quality marketing research from the ground-up. He began his career with IBRC in 1988, serving as an executive business-to-business interviewer for four years and receiving numerous client commendations for his interviewing skills. He went on to hold every position within the field department, becoming the Field Director in 2002. His staff of executive interviewers, programmers, and field administrators, as well as his clients, benefit from this experience on a daily basis. Larry is currently pursuing a Certificate in the "Principles of Marketing Research," offered by The University of Georgia.