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In a controlled study conducted October, 2010, OPEN-LINE’s positive impact on customer relationships was proven. With the permission of one of IBRC’s new OPEN-LINE clients, IBRC randomly separated the company’s customers into two, equally sized groups: one group (the test group) used OPEN-LINE for six months; the other group (the control group) did not use and was not exposed to OPEN-LINE. All other customer service, communication, and experience programs to which these two groups of customers were exposed during the study were kept identical. At the conclusion of the six-month test period, participants from each group were asked the same three questions via an on-line survey. |
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By a statistically significant margin customers who had been using OPEN-LINE for six months were more likely to give the highest rating for each of the three survey questions asked:
How would you rate the company?
The percentage of Open-Line users who rated the company “Excellent”
was 41% greater than the percentage of non-users who gave that
highest rating.
How likely would you be to recommend the company to a friend?
The percentage of Open-Line users who said “Very Likely” was
51%
higher than the percentage of non-users who said the same.
How likely do you think it is that you will be a customer of the
company a year from now?
The percentage of Open-Line users who said “Probably Would” was
15%
higher than the percentage of non-users who said the same.
Of course, these results may not be experienced by every company that uses OPEN-LINE, but OPEN-LINE’s positive impact on customer satisfaction and loyalty is clear.
"OPEN-LINE provides us with real-time data and feedback to support
our programs."
"My job is easier because I know exactly how my members feel and
what I need to do
to make the necessary changes for my business!"
“The system is easy to use and its a good way to track the process
and resolution.”
“Our members use OPEN-LINE as an open line of communication to us,
which makes it
a valuable tool to use when managing and growing
....”
“Another benefit we didn't expect, is how much, in such a short
time, we are learning
about our organization. In the past, we have
tried to use client surveys to attempt
to assess our strengths and
weaknesses. Now, after experiencing OPEN-LINE, we
believe it will
prove to be a far better tool for assessing our organizational
strengths
and weaknesses than any survey we could ever create.”
“OPEN-LINE gives members a way to bring up their issues anytime it’s
convenient for
them. And, they get our full attention.”
“IBRC, the system developer and administrator for the program, has
become our
trusted partner.”
?OPEN-LINE is a SaaS (software-as-a-service) offering. There is no software to install and no additional hardware to purchase or maintain. The only requirement is that you and your customers have access to email and the Internet.
OPEN-LINE comes in three “sizes,” with progressive levels of features and functionality, each tailored to fit the particular needs and resources of a wide variety of organizations.
| Click to
learn more about: OPEN-LINE for Schools OPEN-LINE for Wine Clubs |
 Specifically designed for smaller organizations, OPEN-LINE Connect! provides full access to the core functionality at a price you can afford. Benefit from the power of this comprehensive system now. Move up to the next level when the time is right.  With service and support included, this feature-rich option is designed specifically for organizations that need to leverage their constrained resources to the maximum degree possible.  Provides the tools necessary for large organizations to manage the customer experience function efficiently and focus the entire organization on this key criteria for success. |
Although OPEN-LINE incorporates leading-edge technologies, is highly
customizable to your organization’s requirements, and represents
significant value … it is refreshingly affordable.
OPEN-LINE is priced on an annual subscription basis, with initial,
one-time set-up fees, if applicable.
The actual price you pay for OPEN-LINE will depend on the
configuration you choose for your organization. Factors that
influence price include:
The number of customers you put on OPEN-LINE
The number of employees you want to have access to it
The customer-group hierarchy you determine, and
The features and type of support you choose
Annual subscriptions can be as low as $1 per customer.
How much is a customer worth to your
organization?
To learn more about OPEN-LINE, click
here.
To view an online demo of the customer's experience, click
here.
For answers to Frequently Asked Questions, click
here.
More questions? Send us an
email.
